Being an export-focused organsiation, PIL exports its products to more than 70 countries across the world. Today, PIL enjoys significant presence in South East Asia, Middle East, Eastern Europe, Africa and other countries. In order to establish its branded products business, PIL has identified the huge opportunities in Africa and established a strong foothold across the continent. PIL products enjoy leadership position in various countries across Africa. Some of the PIL brands like Saba, Avena and Madina have become household names. These products are trusted for their quality as well as excellent value-for-money proposition.