As a self-styled Plum Sommelier, Mr. Matsuyama founded Taimatsu Sokensya and opened the very first Ume specialty store in Miyazaki Japan. In 2013, with the desire to convey the benefits and tradition of consuming Japanese plums to more people in the world we have expanded our business to Singapore in 2015. In 2018, we are certified as Friendly Partner in Miyazaki Prefecture. We keep builting deep ties with farmers and a deep network with ume processing companies. Our goal is to introduce not only plums, but also more varieties of healthy products that Japan has to offer so as to let people be more familiar with healthy eating.