Born in 2013 from the idea of Maria Elena Olcelli, third generation representative of the Olcelli family and mother of three children, Linea MammaBaby® is a result of the passionate belief to offer a top quality product for the whole family which is also in harmony with nature. For this reason, their formula is the result of an accurate selection of the best natural ingredients.
The Linea MammaBaby® products’ formula is the result of a precise and proper formulation philosophy: the goal is achieving the best by selecting the best natural ingredients, chosen according to the purpose of each product.
For the Linea MammaBaby® products, we choose only the highest quality raw materials, that are then are subjected to the strictest laboratory tests.
The entire production cycle is carried out in Italy, each production phase is 100% “Made in Italy”, in full compliance with important environmental rules and regulations.
The excellent quality of the products is combined with an aesthetic search for a packaging that has a simple, clean and attractive graphics, designed to be immediately recognizable by younger children who cannot yet read. Each product has a symbol that distinguishes it, and a name too, like a true friend from a fairy tale.
Linea MammaBaby® gives importance to connecting the image with the product.
Linea MammaBaby® characters are linked to the products to make cleansing a playful moment for the kids and make them independent in their daily routine. Babies need products and routines that encourage physiological, cognitive and emotional development.
The entire Linea MammaBaby® formula, production and monitoring system is carried out in accordance with high quality standards, complying with qualification and environmental criteria as prescribed by international regulations.
In order to make Linea MammaBaby® products only the finest raw materials are selected and rigorously lab tested. Olcelli Farmaceutici complies with the strictest good manufacturing practices, to assure the highest quality, effectiveness and safety standards.