detergent
detergent

detergent


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Характеристики

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Ariel is a European brand of laundry detergent developed by "P&G European Technology Centre". in Belgium and is an early example of pan-European consumer product branding. It was launched in multiple markets between 1967 and 1969. The brand is owned by US multinational Procter & Gamble and has grown to become one of the most recognised laundry brands in many markets around the world.

Ariel is Procter & Gamble's flagship laundry brand in throughout its original market in Europe and has become the a leading brand in many other countries including: Turkey, China, Japan, South Africa, the Philippines, India, Pakistan, Myanmar and many parts of Latin America including: Brazil, Mexico, Chile, Argentina, Peru, Ecuador, Colombia and Venezuela. Mexican Ariel is also often available in the United States.

Ariel's European products are generally identical, but beyond Europe formulations may vary to suit local markets.

The brand occupies a similar market position to Tide, P&G's premium laundry brand in the United States and Canada and in some markets other local brands, like Dash and Dynamo. Many of these products now share similar technologies and formats, including multi-compartment 3-in-1 pods


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